The Fourth of July is rapidly approaching. On this patriotic day, we reflect on the importance of freedom in the lives of Americans. As Americans, we have the right to live as we wish, to do what makes us happy. We have the opportunity to express ourselves freely through our religion, speech, and associations. We have the ability to provide for ourselves and our families by having whatever job or owning whatever business we choose. We have a chance to band together for mutual benefit in support groups, business associations, and political groups. What do the Fourth of July and the freedoms it represents have to do with business? Many people embrace the freedoms we enjoy to open their own business. Unfortunately, many look towards franchises that offer an established brand, only to realize their freedom in business is limited.

You know what is better than trying to please your whole family with one gallon of chocolate ice cream? Going out for ice cream! Going out to a Kaleidoscoops ice cream shop for a special treat, feels like a reward, and a celebration for the whole family. Sitting together inside a colorful ice cream shop indulging in your favorite sweets is a great way to bond with your family and enjoy special time together.  It gets everyone out of the house and away from video games, computers, work, and smartphones. Go back to a simpler time when families sat at the soda fountain and talked about their day to each other. Ice cream shops can bring families closer together, so incorporate this into your other family traditions and make it a must for catching up on each others’ activities, or celebrating a good grade or other special event.