Your Ideal Customer At An Ice Cream Shop
Wednesday, February 11th, 2015
One of the most important aspects of opening virtually any new business is knowing your target audience. Ice cream shops are no exception. You can waste a lot of time, money, and effort marketing to people who have no interest in frequenting an ice cream shop. It may seem like a lot of work to research your target audience and learn how to market to them, but it will be well worth the effort. Families with children, teenagers, and adults all love to consume this frozen dessert. You can even cater to other customers in your shop who prefer fat free, reduced fat, and no sugar added ice creams or prefer to create the treat themselves.