One of the critical aspects of starting an ice cream business is knowing your competition in the industry. In the world of premium ice cream, your biggest competitors are soft serve ice cream and frozen yogurt shops. The more you know about soft serve and frozen yogurt, the more you will be able to be successfully competitive.

Ice cream cake offers the best of two popular desserts. Creamy, cold ice cream combined with moist, fluffy cake makes a great dessert for special occasions. When you can’t decide which dessert to purchase, an ice cream cake is a surefire crowd-pleaser. This dessert has paved the way for today’s dessert creations and continues to be one of the most popular treats in the United States. Since the origin of ice cream cake, it has undergone many changes and now comes in a variety of flavor and shape combinations.