For an ice cream shop the hot days of summer create the largest demand for the cold, creamy, tasty treats. But summer only lasts a few months. So how can an ice cream shop keep business strong in the cooler months? Your options depend on what type of business model you have chosen for your ice cream shop. If you have a franchise, the franchisor most likely will dictate the changes to use as the season comes to an end. Very few details are left to the franchisee. If your ice cream shop is set up as a cooperative business model, your choices are only limited by your imagination. For cooperative owners, create some special flavors and unique holiday treats. You might even consider adding some products to your menu. Sponsor seasonal events and take advantage of different marketing outlets. Above all, seek out the support by other cooperative owners. By using the freedoms of a co-op, you can manage every season with success.

To most people, owning a frozen yogurt shop and owning an ice cream shop are about the same thing.  Both serve cold, tasty treats, are popular in summer months and are in virtually every neighborhood in America.  In reality though, there are several differences between owning a frozen yogurt shop and an ice cream shop. Those differences can determine whether the owner is successful… or not.

In 1984 President Ronald Reagan proclaimed that July is National Ice Cream Month and that the third Sunday in July is National Ice Cream Day. This year, that falls on July 20th. So you wonder, what makes ice cream so special that it should get its very own day? What can ice cream reveal about your personality? How should you celebrate National Ice Cream Day?