During a bad economy or financial crisis, many businesses suffer. People may not go out to eat as much or may scale back shopping and other indulgences. However, a bad economy does not affect ice cream businesses as it does other industries. Ice cream offers comfort food for bad days and special occasions and is an affordable pleasure during in a bad economy.

Did you know the ice cream industry is a billion dollar, billion gallon business? The appeal of this frozen dessert started many years ago and snowballed into the industry we know today. Ice cream is evolving with updated flavors and creamy trends, putting this industry on the upswing, with no signs of stopping.