Even though almost everyone loves ice cream , some marketing is necessary to create consumer demand within the community. This marketing also helps make sure your customer base is aware they can satisfy their needs at your ice cream parlor. Start by gaining good public relations and make your business stand out. Also, use traditional promotional strategies, such as coupons or buy one get one free offers. These marketing strategies will help your ice cream parlor be a successful business that you enjoy owning.
Gain good public relations
Good public relations can promote brand awareness and create demand for your ice cream product. Good public relations can also show your customers that you have a connection to and are an important part of the community. The good feelings generated about your ice cream parlor will make customers more likely to purchase from you instead of your competition.
Use every resource available to let people know about your new ice parlor. A well written press release for the local media about your grand opening can possibly get you some free publicity. People are often curious about what is going on when they see activity in a vacant building, so take advantage of that. Banners and signs that let your potential customers know when your ice cream parlor will be opening can be used during the construction phase. Many towns or neighborhoods have websites about local happenings and listings of local businesses. Let them know about your grand opening or any other special events. Building an internet presence and being active on social media will also get the word out to your customers.
Other ways to show you are an important part of your community are sponsoring an adult or kids’ recreational league sports team and participating in or donating product to school functions. You will easily create brand awareness. When people see your ice cream parlor’s name in conjunction with these activities, they will start to have good feelings about you too.
Make your ice cream parlor stand out
Offering premium ice cream products and high quality service are one way to stand out. There may be other ice cream parlors in your city that sell soft serve with a limited flavor selection and a fast food type of experience. However, you can offer something different. There are always people willing to pay for high quality products, good service and variety.
While there is no disputing the popularity of a simple vanilla or chocolate cone, variety is the spice of life. Most of us don’t want the same thing all the time. Unusual and unique flavor combinations and seasonal flavors can go a long way to encourage return customers. Limited availability creates demand and seasonal flavors can offer variety without a complete menu overhaul. You may be able to use this strategy as an opportunity to connect with your customer base as well. For example, taking a flavor or ingredient that is popular in the local cuisine and offering it in an ice cream flavor can make your products more relevant to your customers.
Use traditional promotional strategies
There’s a reason businesses still use coupons, buy one get one free offers, and other special promotions. It’s because these promotional strategies work. Today’s businesses may offer them as a special e-mail promotional coupon, or social media promotion, but the idea is the same. Give your customers an incentive to spend their money at your ice cream parlor.
Running a successful ice cream parlor can be a rewarding career choice. If you would like additional information about becoming a KaleidoScoops co-op owner, Get The Scoop today! For more information about our premium ice cream products, give us a call at (877) 426-8488. You can also connect with us via e-mail by clicking on Contact Us.