How To Find The Perfect Location For An Ice Cream Business

Monday, November 17th, 2014

There are lots of things to do in preparation for opening your very own ice cream shop, but before you do anything, you need to select the right location for your business. You don’t want to your ice cream shop to be out of the way. Be sure to choose a convenient location for customers, such as near a park or shopping center. Developing a business plan will help you decide. Also, make sure you follow health requirements in your area when you choose a location for your ice cream business.

Choose a convenient location for customers

The most important factor to consider when you are selecting a location for your ice cream business is customer convenience. Will your shop be easy to get to? You don’t want to choose a location that is out of the way, which may hinder customers from coming in.

Placing yourself in a high traffic area is the best way to get your ice cream shop noticed immediately. If you’re near a park or school, kids will likely flood your store for their favorite cold flavors. If you’re near a restaurant or shopping center, parents may drop by after a meal or day of shopping to treat their families to delicious ice cream. Make sure parking is easily accessible and your signage is viewable from the street or highway.

Develop a business plan 

Once you have found the perfect location for your business, you need to develop a business plan to get your ice cream shop off the ground. This plan involves some research on your part. What will your demographic be? Are there many schools and lots of kids? More single people than families? Lots of teenagers? Consider who you are gearing your products and your advertisements to, which helps you come up with the right business plan to interest potential customers.

Find out who your competition is. Are there other ice cream shops in town or do consumers get their ice cream from fast food establishments? Get creative and aim your advertising, your shop layout and your offerings towards the town’s prime demographic. By following this plan, you can pique their interests with everything you have to offer that your competition doesn’t.

Health requirements

There are health requirements when you are opening and operating any food service establishment. These requirements vary state to state and you will need to get a health inspector to come in and check out your ice cream shop before you open. You will also need a permit to sell food items in your ice cream shop. It’s up to you to make sure your business is up to code and doesn’t violate any health guidelines.

For more information about owning an ice cream shop

If you’d love to be your own boss and own an ice cream shop, contact KaleidoScoops at (877) 426-8488. Get The Scoop on starting your co-op. You won’t be part of a franchise, so you will get to keep more of your profits and run your ice cream business with the freedom you enjoy. Browse our website to find out more About Us and our many products and services. You can also send us an email with any questions you may have.