Everyone that starts their own business hopes to make at least a good profit. However, any business venture requires some risk and outcomes are never guaranteed. One of the most important things you can do to increase the chances that your ice cream shop will be profitable, is to start out with some good planning. Do your location research before you choose a spot for your ice cream shop and account for your ice cream shop’s equipment and product costs. Once your business is up and running, be sure to promote and market your ice cream shop to reach as many potential customers as possible.
Do your location research before you choose a spot for your ice cream shop
You may have a location or two in mind already. Do research into what other kinds of businesses are in the area and think about how those businesses will impact yours. For example, being next to or close to another ice cream shop could mean your new business wouldn’t get enough customers to survive. However, other successful businesses in the immediate area that compliment yours could mean that you will get lots of customers. An ice cream shop located only a short walk from a movie theater or popular recreation area could get several walk-ins.
Amount of foot traffic, parking and the potential number of customers in the area are all important. First, you must make sure the location you are considering is appropriate and approved for preparing and serving food. If your potential locations are in different towns or suburbs, become familiar with the permits and licenses that will be required. Make sure to include those costs in your budget.
Account for your ice cream shop’s equipment and product costs
Make sure to be as accurate and detailed as possible when estimating equipment and product costs. There are some obvious items that need to go into the budget, such as ice cream freezers, cash registers, tables, chairs, napkins and utensils. However, there are a lot of other things that are necessary for your ice cream shop to operate efficiently and successfully.
Go through your menu offerings. Then, decide what kind of equipment you need, how much and what ingredients are required, and what accessories your staff will need to be efficient. For example, hot fudge could be spooned onto a sundae or you could buy a topping dispenser. A topping dispenser that pumps exactly the right amount will save your workers time and will save you money on product. Accounting for as many of these costs as possible will help prevent unexpected expenses and allow you to use your money efficiently.
Promote and market your ice cream shop
Letting potential customers know you exist and encouraging them to come to your ice cream shop is vital to your success. Developing an internet presence with a website or social media account is both necessary and expected of today’s businesses. The internet may very well be the only place many of your customers will look for information about your business. Don’t forget to consider the time and money necessary to effectively promote your business when you are making budget decisions.
Opening an ice cream shop can be an excellent business opportunity. If you would like more information about owning a KaleidoScoops co-op, Get The Scoop! If you have questions about our premium ice cream products, call us today at (877) 426-8488. You can also connect with us via e-mail by clicking on Contact Us.