Business plans are a blueprint for a company’s character

Ice cream shops are a dime a dozen. What makes yours any different from another ice cream shop? You not only have to answer this question to get financial backing, but this question also helps to develop a brand identity and recognition – something that sets you uniquely apart from the competition. By aligning yourself with an established and proven business start-up plan, and ongoing support, you  boost your ability to obtain financial backing. Try to develop at least three key ideas that will define your brand in your community. These ideas need to reflect values that show your commitment to support and empower your employees and the local community.

Cultivating relationships: your most valuable asset

Word of mouth is one way to drum up business, but perhaps, not the most effective or efficient option. Instead, consider all angles: your community location, networking, marketing capabilities. For example, if your ice cream shop is located next to a playground or baseball field, you have a high chance of repeat customers that you can build a relationship with. On the other hand, if there are areas in your community that do not have access to an ice cream shop, you can bring your ice cream to them through participation in community events, school fairs, and the like. Advertise beforehand to get the best turnout possible. Don’t be afraid to hire a good publicist. Investing in relationships will not only help your business succeed, it will help you sustain that success.

Creating a multi-generational community gathering place

Atmosphere is an extremely important component of a successful ice cream shop. The best way to structure a welcoming feeling is to consider what the average local person would want. Aim for offering a fun time, great customer service, vibrant and fresh music, updated decor, clean facilities, and a social atmosphere where neighbors could meet and talk. Make this part of your business model and people from all generations and walks of life will turn your shop into a local hotspot.

Delegate to avoid burnout

While it’s great to be your own boss and call the shots, there’s no need to be in charge of everything and risk burnout from long work weeks. The upside of being the boss is that you set the tone for your business. So to keep the business atmosphere fun and stress-free, use the powers of delegation to your advantage so that your company can divide and conquer. This leaves you free to play upon your strengths while keeping things reasonable and workable, and enjoy what you do.

Put micro-expansion before macro-expansion

Knowing when and how to expand your business is the mark of successful business owners. Unlike franchises, cooperatives offer entrepreneurs a unique avenue to start your own ice cream shop in your city under the co-op concept. As a co-op, we offer many alternatives to begin and expand your business without the limitations of a franchise. For example, ice cream sales give you the unique opportunity to go mobile with your brand using an ice cream truck. This is especially helpful to test areas around your local community and find the best place to open up another location. Test before you invest.

The nuts and bolts of starting a business are still essential to the process, but don’t forget that within structure, you find passion and fun. Owning a Kaleidoscoops ice cream shop can allow you to have fun and prosper in your business venture. If these perks draw your interest, you can request a free start-up kit. If you have more questions, send us an email, or call (877) 426-8488 to speak to a representative.