In order to run a successful ice cream business, you need to have customers, so having an effective marketing strategy is important. How do you make sure to get plenty of customers through the doors of your ice cream shop? There are many things you can do to increase your profits and help build a loyal customer base. State your marketing objectives and find your target market. Analyze the competition and choose your marketing strategies. Working with a marketing professional is also a good idea to enhance your ice cream business marketing strategy.

For an ice cream shop the hot days of summer create the largest demand for the cold, creamy, tasty treats. But summer only lasts a few months. So how can an ice cream shop keep business strong in the cooler months? Your options depend on what type of business model you have chosen for your ice cream shop. If you have a franchise, the franchisor most likely will dictate the changes to use as the season comes to an end. Very few details are left to the franchisee. If your ice cream shop is set up as a cooperative business model, your choices are only limited by your imagination. For cooperative owners, create some special flavors and unique holiday treats. You might even consider adding some products to your menu. Sponsor seasonal events and take advantage of different marketing outlets. Above all, seek out the support by other cooperative owners. By using the freedoms of a co-op, you can manage every season with success.

Collaboration is often the fastest, most successful means of meeting the goals of a fundraising campaign. While community groups have to figure out how to maintain a high level of fundraising from donors with different demographics and backgrounds, businesses are attempting to attract those same community members. Luckily, businesses and community groups are able to band together and achieve greater results from a group-oriented campaign.

On a hot Friday afternoon, a Kaleidoscoops Ice Cream Shop owner came in with ice cream for everyone in the office. Some of his flavors were the old standbys – vanilla and chocolate – but he also brought in his own concoction of  pickle ice cream.  Yes, pickle ice cream just for Sara, who is pregnant. Since his shop was part of a co-op and not a franchise, he has the flexibility of creating his own flavors, for those special people and special occasions.

When you find yourself standing on the brink of a new ice cream business, it means you are about to make some major decisions. One of the most important choices you will ponder is how to structure your business. Will you operate as a stand-alone franchise and take on commercial challenges by yourself — or will you give yourself an extra boost and join a coop? A helping hand in business is critical to its success and a business coop can give you that advantage. Here is why choosing a coop — such as Kaleidoscoops — is exactly what your business needs to prosper.