One of the critical aspects of starting an ice cream business is knowing your competition in the industry. In the world of premium ice cream, your biggest competitors are soft serve ice cream and frozen yogurt shops. The more you know about soft serve and frozen yogurt, the more you will be able to be successfully competitive.

To most people, owning a frozen yogurt shop and owning an ice cream shop are about the same thing.  Both serve cold, tasty treats, are popular in summer months and are in virtually every neighborhood in America.  In reality though, there are several differences between owning a frozen yogurt shop and an ice cream shop. Those differences can determine whether the owner is successful… or not.