On a hot Friday afternoon, a Kaleidoscoops Ice Cream Shop owner came in with ice cream for everyone in the office. Some of his flavors were the old standbys – vanilla and chocolate – but he also brought in his own concoction of  pickle ice cream.  Yes, pickle ice cream just for Sara, who is pregnant. Since his shop was part of a co-op and not a franchise, he has the flexibility of creating his own flavors, for those special people and special occasions.

New year brings new opportunities, especially for new businesses. So, if you are in the ice cream business, or looking to get into it, listen up! Now is the perfect time to shore up your marketing campaign and make sure it works to your business’ advantage. An excellent way to do just that is to join Kaleidoscoops, the leading ice cream business co-op.