Collaboration is often the fastest, most successful means of meeting the goals of a fundraising campaign. While community groups have to figure out how to maintain a high level of fundraising from donors with different demographics and backgrounds, businesses are attempting to attract those same community members. Luckily, businesses and community groups are able to band together and achieve greater results from a group-oriented campaign.
Rule one: appeal to your most responsive community members first
The most responsive group out there right now are the millennialists, otherwise known as, people in the 22 to 35 age group. According to recent fundraising research, over 80% of this age group donates to at least three charities on a regular basis in a single year.
Being tech-savvy and cause aware, the target age group responds best to fundraising campaigns that are either mobile or social. Use your business Facebook page and the fundraising group’s page to promote the events to draw in more customers (individual participants can share posts, thus increasing exposure). Be sure to explain fundraising goals, and post funny or poignant information. That information will be shared with other users creating more exposure in the community.
Gift cards are another way that fundraisers can see mutual benefit and see an increase in repeat business. Groups can sell gift cards that can be used any time (you sell the organization gift cards at a discount – the organization resells to supporters and keeps the difference). These incentives increase recognition within the community.
Rule two: brace to show impact
Given the ability we have to see immediate feedback through social media and other informational channels, givers want to see the ripple effect their money creates. Donors are compelled to give because of personal stories that somehow relate to their personal experience. By showing the positive impact collaborative efforts had, you are providing a resolution to that story.
Rule three: allow the business to take center stage
If you want to engage repeat business long-term, you have to keep your business centrally involved in community fundraising activities, in order to stay at the front of a collective mindset. Whatever it takes, cultivate impact and interest around your business and long-term engagement will surely follow.
KaleidoScoops offers a unique avenue to business ownership through the cooperative business structure that allows more freedom to connect and collaborate with your community. For more information on starting your own KaleidoScoops store, get “The Scoop”, our informational startup package. You can also connect with us via email or feel free to call us at (806) 570-2287 to get more information on Kaleidoscoops and our products and services.